CHAPTER SEVEN

How to use the Alter Ego strategy

In the previous chapters you found out how you can use your strengths to help you focus on the important task at hand. Different tasks require different states of mind. Extreme example: sorting out your tax receipts versus coming up with a name for a new product. The good news is that whether you know it or not, you already have these states within you. In this chapter you’ll find out how you can choose your state of mind and use this power to transform your use of time. The result will be that you will approach all tasks with maximum focus and effectiveness.

You have many personalities

Research has shown that the idea that a person has a stable, unchangeable personality that extends across ...

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