November 2010
Intermediate to advanced
112 pages
1h 21m
English
Content preview from Focusing on Your CustomerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Targeting the Right Customers
Not all customers are good customers; in fact, some customers are completely wrong for your company. In many companies, no more than 20 percent of customers generate 80 percent or more of the profit. Successful companies know exactly who their ideal customers are, and they focus their energy on creating products to please them, and only them.
Many customers are what you might call mercenaries. They’re the kinds who, for example, change telephone services several times a year, lured by the cheapest rates and the biggest incentives. When the introductory offer runs out, so do they, long before they can ever be profitable. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.