November 2010
Intermediate to advanced
112 pages
1h 21m
English

As we’ve mentioned, customer loyalty has a direct impact on a company’s profitability. To understand how this works, next we take a closer look at two important concepts: the lifetime value of a customer and the service-profit chain.
Once an organization targets its customers and begins to meet and exceed their expectations, customer satisfaction rises. Loyalty follows, bringing with it a significant and measurable impact on the bottom line.
In a recent study conducted across a wide range of service industries, experts found that relationships with ...
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