November 2010
Intermediate to advanced
112 pages
1h 21m
English

Once you’ve sharpened employees’ focus on target customers and gotten to know your customers through gathering feedback from them and observing them, you can use the information to deliver irresistible value to customers. There are four keys for doing this: understanding the customer value equation, developing satisfaction goals for profitable customers, establishing customer-friendly processes, and designing customer listening posts. In the pages that follow, we look at each of these in turn.
What is value? Think about your own experience as a customer. ...
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