Follow Me! Creating a Personal Brand with Twitter

Chapter 5

The Four Types of Tweets and Why They Matter

“Four in wondrous motion.”

King John

Some people instinctively understood it!

Others imitated it. But it was the instinctual “psychologists” among us who dared to uncover and reveal the secrets of their success. I’m talking about the secrets to creating that perfect stream of daily tweets. The one that attracts numerous followers and keeps them retweeting and coming back for more.

Formatting Comes First

I’ve gradually come to see social media as a means to create your own personal brand show. A show that people tune into on a daily basis to experience a taste of brand “you.” It’s a show that you need to fine-tune for it to appeal to as many like minds and associated needs as possible, and it’s one whose charm needs to be channeled into a carefully blended mix of content that will delight and engage around the clock. I explain more about this in Chapter 8.

Your Twitter stream’s content will, of course, be personal to you and your brand. However, it’s the formatting behind the content that I focus on in this chapter. And it’s a format that, if adhered to, will make your Twitter account a certain winner with followers.

The SITE formula is an easy one to remember, as Figure 5-1 shows.

Figure 5-1 The SITE formula for the four types of tweets that you need to understand

So Why Do I Need a Formula, Anyway?

I’ve already established ...