Follow Me! Creating a Personal Brand with Twitter

Chapter 18

The ‘Green’ Giant of Twitter

“Every day of my life is now magic because of Twitter. I am discovering amazing people and feel increasingly empowered.”

@mqtodd

Michael Q. Todd (@mqtodd) is one of those rare individuals who has taken to social media like a duck to water. He juggles all his platforms (actually, he admits to being a juggling addict!) with what appears to be the greatest of ease and yet he readily engages and provides value to his ever-growing flock of Twitter followers.

Michael’s a true giant in leadership and expertise, and this chapter tells his inspirational personal branding story through his own experiences of using Twitter.

In Search of a Meaningful Life

Michael has worked as a lawyer in various locations around the world, but he always felt that something was missing.

“I woke up a couple of years ago and realized that I was born to do something meaningful with my life. I first found Facebook then Twitter as places where you can find like-minded and passionate people who are also determined to make a difference.

“I joined Twitter in late February 2009 but never really knew what it was about until May of that year, when I started delving deeper into the whole nature of the platform and sought out some mentors. I never considered giving up on it, as I could see it growing. I just couldn’t crack the code at the time and felt that I wasn’t making progress. ...