“There are more things in heaven and earth, Horatio.”
Finding great content is key to building your personal brand and to keep it soaring in the social stratosphere on Twitter and your other social platforms. Finding a continual flow of exciting and informative content for your personal brand show can, however, be a time-consuming and stressful activity if not approached in the right way.
This chapter to showcases what I believe are the best tools for the job. Those that will make your curation a breeze and ensure that your content is always fresh, relevant, informative, and entertaining. Even better is that, with the exception of Intigi, they are free to use.
A great website or blog that updates its readers with a new flow of information is something that every personal brand needs, but there are some of us who shy away from the prospect of writing a new blog post every couple of days. Some struggle with writing, while others simply can’t find the time to research and write new material on a continual basis. Either way, there are several great tools available that take the hard work out of putting together a great online publication that readers can subscribe to and that you can use to promote your personal brand through, using cross-platform promotion (CPP) with Twitter
Storify (shown in Figure 21-1) is a free tool that ...