August 2012
Beginner to intermediate
288 pages
5h 45m
English
Content preview from Follow Me! Creating a Personal Brand with Twitter
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Chapter 22
Metrics and Analysis Tools
“He cannot but with measure fit the honours which we devise him.”
Coriolanus
As you progress on Twitter, you’ll want to see measurable exposure results for your personal brand, its reception in the Twitterverse, and look at aspects of your following to determine their value in the grand scheme of things. Twitter metrics can help you evaluate you social standing on Twitter and the effectiveness of your personal-brand show.
There are several tools to help you get this data, some free and others for a monthly or annual fee. All are well worth exploring and will provide you a wider view of how Twitter is benefitting brand “you.”
Every Toolkit Needs a Good Measure
Understanding your social metrics means finding what I like to call your elite social drivers. These drivers are the most valuable traffic-driving sources across your social media platforms; in essence, your A-listers! The tools in this chapter provide everything you need to assess your performance, to establish what elements of your Twitter use need a little more oomph, and which ones deserve a round of applause.
Sprout Social
Tools such as Sprout Social track your social media activity and break it down through various analysis algorithms to provide all the necessary analytics to keep on top of your personal brand promotion.
This powerful tool emphasizes the four components of social ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.