7AUDIO CUES: Branding Objective: Develop Instant Recognition
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Atmospherics Product sound design Heuristic engineering Sonic signatures Mood Mnemonics Audio branding Diffused sonic cues Behavioral triggers |
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Netflix's sonic signature, which opens every piece of its content, might be as popular among millennials and Gen Z as Intel's iconic chimes are to Gen X and boomers. With consistent, industry-beating annual growth over the past 20 years, Netflix has offered investors a blockbuster success in streaming to every screen. But what happens when consumers can't see a screen? Imagine that Sandra Bullock in her role in Netflix's record-shattering Bird Box thriller represents your consumers: forced to navigate the world blindfolded and reliant upon audio only. With all of your ...