Phone Follow-Up

Would you like a precise and specific execution of a truly great call? Use this framework to design your perfect phone follow-up.


What is old is new again. Discarded by sales practitioners everywhere, the telephone might just be your secret weapon. Here’s why.

Truth #1: Voice-to-Voice Communication Trumps Everything but Face-to-Face Communication

We communicate best when we communicate completely. The problem with text, email, social messaging, etc., is that it is:

•   One-sided

•   Lacking the nuances we get in voice-to-voice communication

Suppose you were to send me a text message with the request, “I’ve got some exciting things to share about our new product. Call me!”

Now, you might ...

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