July 2020
Intermediate to advanced
208 pages
4h 21m
English
Want to really stand out? Try doing what others aren’t. Video follow-up is the secret weapon for making a huge and lasting impression.
If you were creating a dream sales impact tool, what would that look like?
• Exceedingly easy to execute
• Zero cost
• Huge impact
• Emotional engagement
• Fun
Ladies and gentlemen, meet video follow-up: the one form of communication that offers the highest-lasting impact for the least amount of effort.
Blake sells new homes in Austin, Texas. He received a call from a prospect who was most insistent that she wanted a large and wooded homesite. If Blake could not offer that at his community she would look elsewhere, and she made it clear that she would rather ...