14
Unique Follow-Up Methods
Time to get creative. Time to stand apart. You cannot copy everyone else’s efforts and think you will get different results.
CREATIVITY HELPS
You can think of follow-up as a tedious and unwanted chore. Or you can approach it as an opportunity for creativity, uniqueness, and yes—fun. Your mental approach is half the battle.
As you read through this important chapter, let me encourage you to really flex your imagination muscles. Don’t just get outside the box; get a mile away from the box.
In fact, let me challenge you with this question: What have I missed? Come up with follow-up methods that are unique, unconventional, and memorable.
THE BENEFIT OF UNIQUENESS
We live in a world of sameness. We are marketing copycats. ...
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