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Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
book

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

by Jeff Shore
July 2020
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 21m
English
McGraw-Hill
Content preview from Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

17

Waking Up Old Leads

Here you will find a strategy that countless salespeople have found invaluable in their follow-up process. Discipline, simplicity, effectiveness—you get it all in one package.

DON’T GIVE UP

Throughout this book I have shared the opinion that good follow-up is fast follow-up, and that the longer prospects stay in the decision-making process without purchasing, the less likely it is that they will purchase at all. Emotion tends to wane with every passing day and, since we make purchase decisions based primarily on our emotional needs, the buying impulse diminishes.

That said, there are most certainly occasions where circumstances bring the buying consideration to a premature halt and prospects walk away for a period of time. ...

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Publisher Resources

ISBN: 9781260462678