5

How Not to Get Eliminated

Elimination is a thinning-out strategy. Avoiding elimination is critical to being able to stay in the game.

TOO MANY CHOICES

Larry is in the market for a new television for his bonus room. He has a 40-inch flat screen in the room at present, but it’s not big enough. Larry loves football and wants a far bigger and top-of-the-line quality screen for him and his soon-to-be-envious friends to enjoy. This purchase will be pricey and not altogether essential; it is an extravagant luxury.

Larry begins his buying journey reading online reviews, checking Amazon and CNET, and trying to get a feel for how to balance the debate between size, picture quality, and price. On a visit to Costco, he spends 30 minutes moving from television ...

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