4. The People and Their Roles


Food photography is a team sport.ISO 100, 1/125 sec, f/4, 60mm lens on Canon DSLR

In baseball, it’s hard to play if you don’t know what you are supposed to do. Commercial photography is no different. Understanding the rules and your role on the team is an important part of how you play the game. There’s no need to ask the model maker a question about the layout—you should be asking the art director. And whose role is it to make sure we have a fresh pot of coffee in the morning, anyway?

Although only one person presses the shutter, many contribute to the final image. In this chapter we’ll talk about who those individuals ...

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