6. Marketing and Business Considerations

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A recommendation by of one of our clients led to our receiving this project.ISO 100, 1/160 sec, f/8, 50mm lens on Canon DSLRFood Stylist: Jacqueline Buckner

Before I had my own studio, when I was still assisting other photographers, I asked one of them how he did it. How had he gotten started in business for himself? His answer was, “I just jumped in.” Sometimes in life you have to take a chance. It’s not wrong to plan and debate the correct path, but there are times when you have to follow your passion.

My desire to create images for a living was never based on the financial returns it offered, or the ...

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