CHAPTER 14

Trade Promotion

Your ability to consistently attract qualified candidates to your business will be greatly enhanced if you invest the time in exposing your company and your people to the community around you. Your brand will be recognized as a name that not only employs local people but is actively involved in supporting the places where you live and work.

Establishing reliable sources for properly trained candidates who can feed your business for years to come is a two-way street. It means getting out of your comfort zone, reaching out to schools and training program operators in your area, and beginning a dialogue on how you can help each other.

Partnering With Educational Institutions

In a previous career, one of our VMA advisors ...

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