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Forms, Folds and Sizes, Second Edition by Poppy Evans, Aaris Sherin

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image Index

abbreviation guide

days of the week, 14

months of the year, 14

nations and world regions, 16–17

time designations, 13

U.S. states, 15

U.S. territories, 15

weights and measures, 18

agricultural fibers, 162

analog color proofs, 157

aqueous coating, 155

bar codes

for European products, 141

for U.S. products, 141

ink color, choice of, 141–145

standards for, 140

basis weight equivalents, 72–75

bindings

methods, evaluation of, 82

types of

case, 80

perfect, 80

plastic comb, 81

ring, 81

saddle stitch, 80

screw and post, 81

side stitch, 80

spiral and double-loop wire, 81

tape, 81

bleeds, 68, 70

bluelines, 157

brochure design, 212–214

bulk, 74

business ...

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