Index
abbreviation guide
days of the week, 14
months of the year, 14
nations and world regions, 16–17
time designations, 13
U.S. states, 15
U.S. territories, 15
weights and measures, 18
agricultural fibers, 162
analog color proofs, 157
aqueous coating, 155
bar codes
for European products, 141
for U.S. products, 141
ink color, choice of, 141–145
standards for, 140
basis weight equivalents, 72–75
bindings
methods, evaluation of, 82
types of
case, 80
perfect, 80
plastic comb, 81
ring, 81
saddle stitch, 80
screw and post, 81
side stitch, 80
spiral and double-loop wire, 81
tape, 81
bluelines, 157
brochure design, 212–214
bulk, 74
business ...
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