1 Persuading People to Answer
If you understand people, you design better forms
Readers, rushers, and refusers
Pick the right moment to ask a question
Relationship varies question by question
Three rules that influence response rates
A small reward: give them a form when they want one
Who will answer your questions?
Design for physical abilities and differences
Find out about your users by asking them
Find out how users perceive the form
Do you know enough about your users?
Make your facts about users into pictures of real people by creating personas
If you understand people, you design better forms
When your ...
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