Forms that Work

8 Making a Form Look Easy

What makes a form look good

Make sure users know who you are: logos and branding

Too little branding undermines confidence

Too much branding is almost as bad as too little

Take care with color combinations

Use a light touch when applying branding to labels, fields, and buttons

When users look at branding—and when they don’t

Don’t meddle with the user’s browser

Make your form look tidy with grids

Line up to a few, strong vertical gridlines

Create a distinctly different gridline instead of failing to match an existing one

Make the form look organized with grouping

Placement is the easiest, clearest way of showing groups

Lines may undermine grouping; try taking some out

Don’t break patterns

Don’t hide content in grouping ...