Taking a Value-Chain Perspective on Innovation

Getting value-chain partners on board is essential for innovation and e-business success.

Market leaders have many advantages when it comes to adopting new technologies. They have the benefit of size, which can generate economies of scale. They have experience. They sometimes have dedicated technical staff to help them through implementations better and faster than others. Nonetheless, we do not always see them leading the charge to embrace new technologies. Why is that? Why do some companies adapt and flourish more quickly than others in the face of technological change?

In the 1990s, many observers thought the Internet was going to cause a great deal of disruption ...

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