Fostering a Team-Oriented Culture at John Hancock
John Hancock’s chief marketing officer describes how the legacy company is organizing for digital.
Sloan Management Review: Can you give me a brief description of how John Hancock has been digitizing its marketing operations and the organization as a whole?
Barbara Goose: Ultimately, customers drive change in companies, and good companies listen to their customers. Today, customers want to have much more control. More than half of people with the means to hire a financial adviser do not and are therefore looking to manage their money on their own. Our company is working to respond and get aligned ...
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