1 Defining Creativity and Innovation

DOI: 10.4324/9781003318354-2

Figure 1.1 We have always done it this way

Alexander Filmore barely noticed the gently falling snow as he walked into the front lobby of TrinoTech. A gold emblazoned crest curved around a scripted TT and was inscribed with the words: The Creative Mind and Innovative Spirit Move Us Forward.

Yes, Alexander thought, this is where my future begins.

It had only been a few weeks since Alexander’s interview, but he was confident that TrinoTech would be the place he built his career. John Riley, the founder and CEO of the company, valued creativity and innovation above all else.

“At TrinoTech,” ...

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