11 The Key Concepts of Fostering Innovation
“It’s not that I’m so smart, it’s just that I stay with problems longer.”
– Albert Einstein
Innovation is not an easy nut to crack. Ironically, Merriam-Webster defines the term simply as “a new idea, method, or device.” That’s it. So, it begs the question: if innovation is so simple, why do so many people and companies struggle with it?
This is where the complexity and nuance of innovation come into effect. If you walk into any company today, they will likely tell you they strive to be innovative and creativity driven. They will tell you that they make efforts to identify the best new ideas and put processes in place to bring them to fruition.
The issue isn’t the desire ...
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