Chapter 2. BLENDER IN THE PIPELINE

BLENDER IN THE PIPELINE

An oil pipeline transports a product from the drilling facility to the processing facility to storage tanks and, ultimately, to your gas tank or heater. The oil goes from a raw, unprocessed form to the finished product. Applying that metaphor to media creation, we have a pipeline of tools, standards, and interactions that delivers the media from its raw, conceptual stage, through development and production, into postproduction, and ultimately as a finished product for our loving audiences to enjoy.

Digital media content generally requires a huge up-front investment. Producers making this investment demand long-term ...

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