Appendix A. Drupal and Search Engine Optimization

Search engine optimization (SEO) is one of those nebulous terms that means many things to many people. In this appendix, I take a technical approach to Drupal and SEO and show how Drupal can be configured to follow many of the common SEO practices. I review several modules, including Pathauto, Path Redirect, and Global Redirect, and I discuss how they can be used to increase search ranking and how search engines "understand" your web site. I also talk about the importance of theming, header tags, and other settings configurable through Drupal. This appendix will help you leverage Drupal and achieve high search visibility.

What is SEO?

SEO is the process of developing, configuring, and theming a site ...

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