Section 4: Typography

Typography is the visual design of language. It’s an essential component of any media presentation that includes words. As mentioned in the introduction, readers and students of this book are enrolled in a wide variety of academic programs. The communications department I teach in doesn’t require students to complete a course in typography. Graphic design students, obviously, will take several typography classes. The exclusion of typography from any program that’s even a bit visually oriented is hard for me to understand (although I’m certain it has to do with the number of course units available, a bias toward nonvisual classes, and faculty who aren’t aware of typography in their everyday lives).

So this is what I tell ...

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