Section 4: Typography

Typography is the visual design of language. It’s an essential component of any media presentation that includes words. As mentioned in the introduction, readers and students of this book are enrolled in a wide variety of academic programs. The communications department where I used to teach doesn’t require students to complete a course in typography. The School of Art, Technology, and Emerging Communication where I teach now just added a required typography course to its Design and Production degree plan.

So this is what I tell all my students: Take at least one typography class. Go to a community college, sit in on a university class for no credit, do whatever you have to do to take at least one course in type. Without ...

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