CHAPTER 26Stephen KauferCofounder, TripAdvisor

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Steve Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka started TripAdvisor, an online travel site, in 2000. Frustrated by the lack of unbiased, useful information for travelers, they created a site that, in addition to searching relevant content already on the Web, let users contribute personal reviews of destinations, hotels, and attractions. The online travel forum was a pioneer in the now common practice of having users pick the winners, instead of leaving the choices up to human editors.

TripAdvisor became the largest online travel community in the world, and was acquired in 2004 by Barry ...

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