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Four Key Qualities of Any “Pay As You Wish” Pricing Strategy by Jagmohan Raju, Z. John Zhang

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If you liked this Element, you might like the book by Jagmohan Raju and Z. John Zhang, Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability(Wharton School Publishing, ISBN: 978-0-13-149418-3).

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