Framing Decisions: Decision-Making that Accounts for Irrationality, People and Constraints

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An Evolving Decision-Making Paradigm

Books, and the ideas they contain, are products of their time. As an author, it is easy to believe you are writing enduring truths for posterity. But the piece you have written, like the banana you buy at the supermarket, has a limited shelf life. Today’s enduring truth is tomorrow’s quaint whimsy.

You would think that a book about decision making would be enduring, since it is dealing with a timeless topic: making choices from among alternatives. Clearly, after decades of refining decision-making processes and tools, the experts have figured it out, right? Here is how it works. In making choices, smart decision-makers gather pertinent information, use this information to assess different alternatives, rank ...