11 THE MULTILOCALS: TRANSNATIONALS AND COMMUNICATIONS TECHNOLOGY
Dick Bryan
Transnational corporations (TNCs) appear to be either loved or hated. It seems, for example, that you either love the McDonald’s fast food ‘experience’ or despise McDonald’s for their sugar content, their environmental impact, their ‘have a nice day’ Americanness, their labour relations and their relentless advertising. But few of us are unaffected by their impact. Probably most TNCs are not as high profile in our daily lives as McDonald’s, but they are a conspicuous and increasing presence, not least in the field of technology.
This essay seeks to establish where TNCs fit into economic and social processes, their growth, and in particular, their relationship to new ...
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