Franchising & Licensing, 4th Edition

CHAPTER 11Taking Your Franchise Program Overseas

Just as the overwhelming popularity of franchising has captured the attention of U.S. business leaders over the past 30 years, it has also attracted genuine attention in the overseas markets over the past 20 years and is likely to be a major trend in the future, especially as our own economy recovers from a deep recession, subject to global geographical trends and concerns. For example, U.S.-based franchisors are currently operating in more than 160 countries worldwide, and many successful overseas franchisors have successfully penetrated the U.S. market as well as many other markets beyond their domestic roots. The reasons for this foreign expansion are strikingly similar to the reasons for domestic ...