CHAPTER 14Management and Leadership Issues in Building a Successful Franchising Organization

As already explained, franchising is all about leadership. The strategic essence of franchising is relationship management. Franchisees enter into the relationship with an expectation that the leaders of the franchise system will be committed to the success of each franchisee, work hard to continue to make improvements to the franchise system, and be a role model in communicating clearly and effectively the vision and goals of the franchise system as well as in sharing the best practices that will drive performance at the unit level. Franchisees invest their life savings on a premise of integrity, transparency, and the absence of hidden agendas. The more ...

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