CHAPTER 17Managing the Transfer and Renewal Process
A critical but often overlooked area of franchising management is the administration of the transfer and renewal process. Although the transfer of a franchise is a very different and usually more complex transaction than the renewal of a franchise, both situations highlight an important aspect of the relationship between franchisor and franchisee: Franchises are awarded, not sold. As a result, the franchisor has every right to impose certain conditions to approve either event.
The renewal of the term of the franchise agreement is like a husband and wife renewing their marriage vows, each restating their mutual desire to continue the relationship. The renewal is the ideal time for the franchisor ...
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