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FranklinCovey® Style Guide™: For Business and Technical Communication, Fifth Edition

Book Description

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Preface
    1. New in the Fifth Edition
  4. Improving Communication Quality
    1. Business Communication Solutions from FranklinCovey
  5. Contents: Alphabetical
  6. Contents: Topical
  7. Foreword
    1. This is a book for the Knowledge Age.
  8. Author Acknowledgments
  9. Reference Glossary
    1. Using the Reference Glossary
    2. Abbreviations
    3. Acronyms
    4. Active/Passive
    5. Adjectives
    6. Adverbs
    7. Agreement
    8. Apostrophes
    9. Appendices
    10. Articles
    11. Bias-Free Language
    12. Bibliographies
    13. Boldface
    14. Brackets
    15. British English
    16. Capitals
    17. Captions
    18. Charts
    19. Citations
    20. Cliches
    21. Colons
    22. Color
    23. Commas
    24. Compound Words
    25. Conjunctions
    26. Contractions
    27. Dashes
    28. Decimals
    29. Editing and Proofreading
    30. Electronic Mail
    31. Ellipses
    32. Emphasis
    33. English as a Second Language
    34. Ethics
    35. Exclamation Marks
    36. False Subjects
    37. Faxes
    38. Footnotes
    39. Fractions
    40. Gobbledygook
    41. Graphics for Documents
    42. Graphics for Presentations
    43. Graphs
    44. Headings
    45. Hyphens
    46. Illustrations
    47. Indexes
    48. Intellectual Property
    49. International Business English
    50. Introductions
    51. Italics
    52. Jargon
    53. Key Words
    54. Letters
    55. Lists
    56. Managing Information
    57. Maps
    58. Mathematical Notations
    59. Meetings Management
    60. Memos
    61. Metrics
    62. Modifiers
    63. Nouns
    64. Numbering Systems
    65. Numbers
    66. Online Documentation
    67. Organization
    68. Outlines
    69. Page Layout
    70. Paragraphs
    71. Parallelism
    72. Parentheses
    73. Periods
    74. Persuasion
    75. Photographs
    76. Plurals
    77. Possessives
    78. Prepositions
    79. Presentations
    80. Project Management
    81. Pronouns
    82. Punctuation
    83. Question Marks
    84. Quotation Marks
    85. Quotations
    86. Redundant Words
    87. References
    88. Repetition
    89. Reports
    90. Resumes
    91. Scientific/Technical Style
    92. Semicolons
    93. Sentences
    94. Signs and Symbols
    95. Slashes
    96. Spacing
    97. Spelling
    98. Strong Verbs
    99. Style
    100. Summaries
    101. Tables
    102. Tables of Contents
    103. Thinking Strategies
    104. Titles
    105. Tone
    106. Transitions
    107. Underlining
    108. Units of Measurement
    109. Verbs
    110. Word Problems
    111. Word Processing
    112. Wordy Phrases
    113. Writing and Revising
  10. Model Documents
    1. Using Model Documents
    2. Response Letter: With Information and Directions
    3. Response Letter: To a Concerned Customer
    4. Response Letter: To a Complaint
    5. Complaint Letter: With a Request for Action
    6. Complaint Letter: With a Tactful Request for Aid
    7. Employment Reference Letter
    8. Employment Verification Letter
    9. Bid Solicitation
    10. Sales Letter: With a Soft Sell
    11. Sales Letter: With a Soft Sell—Attachment
    12. Sales Letter: Template/Mail Merge
    13. Customer Service Letter
    14. Procedure Memo
    15. Request Memo: For Clarification of a Problem
    16. Summary Memo: For an Executive Audience
    17. Proposal Memo: To an Antagonistic Audience
    18. Request Memo: With Informal Instructions
    19. Request Memo: With Informal Instructions—Attachments
    20. Technical Memo: With a Recommendation
    21. Recommendation Memo
    22. Status Report Memo: With an Outcome Orientation
    23. Safety Memo: With a Mild Reprimand
    24. Personnel Memo: With Suggested Prodedures
    25. Response Memo: With Instructions
    26. Transmittal Memo: For Attachments
    27. Resume: Problem-Solution Format
    28. Resume: Performance Format
    29. Resume Cover Letter
    30. Minutes
    31. Job Description
    32. Executive Summary: For a Proposal (Financial Services)
    33. Executive Summary: For a Proposal (Training)
    34. Executive Summary: For an Audit
    35. Marketing Fact Sheet
    36. Mission Statement
    37. Procedure: For a Business Process
    38. Procedure: For a Technical Process
    39. Technical Report
    40. Web Page: With Informative Content
  11. Index
    1. Using the Index