Book description
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.
Table of contents
- Title Page
- Copyright Page
- Preface
- Improving Communication Quality
- Contents: Alphabetical
- Contents: Topical
- Foreword
- Author Acknowledgments
-
Reference Glossary
- Using the Reference Glossary
- Abbreviations
- Acronyms
- Active/Passive
- Adjectives
- Adverbs
- Agreement
- Apostrophes
- Appendices
- Articles
- Bias-Free Language
- Bibliographies
- Boldface
- Brackets
- British English
- Capitals
- Captions
- Charts
- Citations
- Cliches
- Colons
- Color
- Commas
- Compound Words
- Conjunctions
- Contractions
- Dashes
- Decimals
- Editing and Proofreading
- Electronic Mail
- Ellipses
- Emphasis
- English as a Second Language
- Ethics
- Exclamation Marks
- False Subjects
- Faxes
- Footnotes
- Fractions
- Gobbledygook
- Graphics for Documents
- Graphics for Presentations
- Graphs
- Headings
- Hyphens
- Illustrations
- Indexes
- Intellectual Property
- International Business English
- Introductions
- Italics
- Jargon
- Key Words
- Letters
- Lists
- Managing Information
- Maps
- Mathematical Notations
- Meetings Management
- Memos
- Metrics
- Modifiers
- Nouns
- Numbering Systems
- Numbers
- Online Documentation
- Organization
- Outlines
- Page Layout
- Paragraphs
- Parallelism
- Parentheses
- Periods
- Persuasion
- Photographs
- Plurals
- Possessives
- Prepositions
- Presentations
- Project Management
- Pronouns
- Punctuation
- Question Marks
- Quotation Marks
- Quotations
- Redundant Words
- References
- Repetition
- Reports
- Resumes
- Scientific/Technical Style
- Semicolons
- Sentences
- Signs and Symbols
- Slashes
- Spacing
- Spelling
- Strong Verbs
- Style
- Summaries
- Tables
- Tables of Contents
- Thinking Strategies
- Titles
- Tone
- Transitions
- Underlining
- Units of Measurement
- Verbs
- Word Problems
- Word Processing
- Wordy Phrases
- Writing and Revising
-
Model Documents
- Using Model Documents
- Response Letter: With Information and Directions
- Response Letter: To a Concerned Customer
- Response Letter: To a Complaint
- Complaint Letter: With a Request for Action
- Complaint Letter: With a Tactful Request for Aid
- Employment Reference Letter
- Employment Verification Letter
- Bid Solicitation
- Sales Letter: With a Soft Sell
- Sales Letter: With a Soft Sell—Attachment
- Sales Letter: Template/Mail Merge
- Customer Service Letter
- Procedure Memo
- Request Memo: For Clarification of a Problem
- Summary Memo: For an Executive Audience
- Proposal Memo: To an Antagonistic Audience
- Request Memo: With Informal Instructions
- Request Memo: With Informal Instructions—Attachments
- Technical Memo: With a Recommendation
- Recommendation Memo
- Status Report Memo: With an Outcome Orientation
- Safety Memo: With a Mild Reprimand
- Personnel Memo: With Suggested Prodedures
- Response Memo: With Instructions
- Transmittal Memo: For Attachments
- Resume: Problem-Solution Format
- Resume: Performance Format
- Resume Cover Letter
- Minutes
- Job Description
- Executive Summary: For a Proposal (Financial Services)
- Executive Summary: For a Proposal (Training)
- Executive Summary: For an Audit
- Marketing Fact Sheet
- Mission Statement
- Procedure: For a Business Process
- Procedure: For a Technical Process
- Technical Report
- Web Page: With Informative Content
- Index
Product information
- Title: FranklinCovey® Style Guide™: For Business and Technical Communication, Fifth Edition
- Author(s):
- Release date: June 2012
- Publisher(s): Pearson
- ISBN: 9780133092387
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