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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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INTRODUCTION: MARKETING IS NOW FREE!

I'm not against spending money on marketing; it's just that the most effective strategies available for spreading the word are now free.

Without spending a dime on marketing or advertising, my partner and I established one of my membership websites a couple of years ago that now has about 9,000 members as of this writing. Thousands of members log on weekly and pay us monthly for the right to access the targeted content and training we provide there. I won't tell you the name of the site for now because that's not the point. The point is this site is just one of the several income streams I've established without spending any money on marketing.

It's not that I am against spending on marketing; it's just that I've found that all of the most effective strategies available are now free or virtually free.

It's as if marketing and advertising have been freed from the clutches of the old, established giants and expensive strategies that use to control them. Even if you stop reading this book right now you'll have learned a great lesson—that marketing is now free—thanks mostly to the Internet.

More facts of note about this membership site that my partner and I run

  • Not only have my partner and I never met, we have never spoken! We've been working together steadily for over three years and have never had the occasion to speak. The discussions that I have with my partner have all happened by e-mail. He lives in Australia and I live in the United States. ...

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