Cell phones have become the equivalent of powerful minicomputers in the pockets of billions of people around the world. Cell phones now outnumber computers in total count, as well as time spent using the device.
While most cell users still don't have a smartphone, the trend is clearly heading in that direction.
Consumers are having what amounts to a love affair with their mobile phones. The evidence is all around us, and the numbers all back it up. While the number of desktop/laptop computer users is starting to level off, the number of mobile users has already bypassed the number of desktops and is continually rocketing upward. I could cite numerous studies to back up this claim, but 10 minutes of Google research will show the evidence of my claims in abundance.
It's almost as if the Internet is pushing a giant reset button and everything has to work on a small screen now. Call me crazy, but I'll sound like a genius if you pick this book back up in two years and re-read that sentence.
As in most other modern forms of marketing, the most effective strategies long term will be the low cost and free authentic strategies.
Before I go any further talking about cell phones, though, here are some basic big picture tips: