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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 32

THE POWER OF MARKETING WITH MOBILE PICTURES

I wrote earlier in the book about the power of testimonials and customer-submitted photographs as great ways to build credibility and social proof. Since many of the customers you are dealing with have a mobile phone with some sort of camera on it, you should be thinking of creative ways to incentivize their participation by submitting photos or even video to you.

Hold a contest where any customer that submits a picture or video of them using your product is given a discount or reward. This is a great way to create a bunch of useable content very quickly.

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