I still vividly remember the day I became convinced that I should start my own e-mail newsletter. I had no subscribers, and no idea where I would find subscribers, but I was very convinced that this was something I was going to do. It was probably the best career decision I've ever made.
Industry statistics tell us that when e-mail marketing is done correctly you can expect a 50:1 ROI ratio. This means for every dollar spent you'll be earning $50. That's just too good to ignore.
Once you have e-mail addresses, what is the best way to maintain contact with the people that have entrusted you with their contact information? One great answer is a simple e-mail newsletter.
After maintaining my own e-mail newsletter for nearly a decade now, I have learned several things about what does and doesn't work. If you are considering starting an e-mail newsletter keep these ideas in mind: