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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 57

GIVE THEM WHAT THEY WANT

For those that make a regular habit of listening to their customers and then making business decisions based on that feedback, this chapter may seem unnecessary.

I would venture to guess, however, that most people reading this book right now have never actually surveyed their customers or followers in order to find out what they are thinking. Instead you rely on your instincts.

While I'm not telling you to move away from your current core values or principles just because of some survey results, I am telling you that you can learn a lot from a simple survey. You can then decide after the survey if you want to ignore or act on the results.

As a result of surveying my readers I've discovered several interesting facts that I was previously unaware of. For example, when I asked my reader-base how often they wanted to receive e-mail tips and ideas from me, I was surprised to learn that the vast majority of them wanted to hear from me “whenever I had something valuable to share,” as opposed to the other options, such as, “once per week,” or once every “two weeks.” I also discovered that customers are willing to pay far more money for my services and training if there is an exclusive feel to the training. As a result, I've successfully offered courses for $1,000 per person and limited the class size to just 30 people. I was confident that the class would sell out because my customers had told me that they were interested in that price point as long ...

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