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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 66

SET UP A THREE-WAY WIN FOR AN INSTANT BOOST

If I had to identify the one concept that has played the greatest role in my success online it would be the idea of a three-way win. You've heard of win/win arrangements before, but I add a third winner to my strategy when it comes to building a quality e-mail list fast, or getting my message of any kind in front of an entirely new audience. By adding in this third winner I can then actively seek out win/win/win opportunities. By doing this I have built a virtual online empire.

What is win/win/win?

The win/win/win strategy is easily grasped once you are made aware of the virtually infinite number of new communities and influential leaders that there are online. By partnering with these online leaders you can do big things fast. Many businesses are starting to hire affiliate managers just to manage their relationships with powerful online influencers because they recognize that these influential leaders hold the keys to rapid exposure online.

Who are these online influential leaders and where are their communities?

If you don't fully grasp the answer to that question then you need to recognize that the world now has infinitely more communities than ever before in human history. Fifty years ago a community was defined as all of the people that lived within a certain vicinity of each other. For the most part, until recently, geography defined communities. On a Friday night it was common for everyone to attend local high school ...

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