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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 89

START A COACHING OR MENTORING PROGRAM

No matter what niche area your expertise happens to be in, I'm sure there's a way for you to benefit from offering coaching or mentoring services to your prospects and customers, or even to others that are in the same business you are in.

As you begin to succeed and mature in your business or leadership skills, you should look around and notice who else out there might benefit from your experiences and life skills. Survey these potential students and find out how you might best help them. Success is often something that successful people take for granted, but for every successful person there are hundreds or even thousands of others looking up to that person wondering how they do what they do. This eager audience needs your help and it could be profitable for you in the process. Even if you don't charge any money for your coaching or mentoring efforts, the additional credibility and influence that you will garner will make it more than worth the effort.

People from all over the world pay thousands of dollars each just to be able to join me and a couple of other experts on a series of conference calls where we teach and train specific strategies for marketing or Internet success. Why are people willing to pay such sums to be trained? My theory is that any of us can easily become stuck in a rut until we manage to free up either time or money to spare. If you have neither you can't advance, but if you have either then there is hope ...

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