Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

CHAPTER 91

CREATING AUDIOS AND PODCASTING

A podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.

—Wikipedia Definition of Podcasting

For this chapter I only refer to audio recordings (your voice) when addressing podcasting. The vast majority of podcasters are creating audio files as opposed to video.

I've not done a lot of podcasting myself, but I have created hundreds of short audios as content for my audience. Frequently I'll add these audios to my blog, or include a link in my newsletter so that my readers can easily listen in if they are interested.

There is plenty of help online if you get stuck at any point in the process.

Recording yourself and posting that audio online is a very simple way to put a lot of power behind your message. The potential for your audio message to be spread virally is significant, and the expense of posting the audio online is nominal.

I love creating audio because of how quickly I can get the content out of my head and into a stored format. Oftentimes the idea of writing down the details of an idea that I have can zap the energy out of the idea. With audio that's not the case. It's just a matter of talking into a microphone.

Getting set up:

• You will need a decent headset with a microphone. I use a $50 Logitech headset that covers both ears and has the microphone that extends forward. There is no need to spend any more than $50 or so on your headset especially ...