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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum

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CHAPTER 96

EMBRACE OUTSOURCING FOR SOME OF YOUR MARKETING EFFORTS

If you find yourself working in your business more than you are working on your business, then something is out of order and you won't grow as quickly or as large as you should be.

Any repetitive or technically challenging projects that you find yourself trying to tackle on your own should be passed off to someone else that can do the job more easily, faster, and, in most cases, better than you could ever do it yourself. Your time is the premium asset that you should be protecting when it comes to making business decisions. The more time you can free up, and the less money you can spend freeing it up, the more successful you'll become, and the faster your business will grow.

Outsourcing (using sites like odesk.com, vworker.com, and elance.com) and crowdsourcing (using sites like 99designs.com and mturk.com) are becoming vital components of many successful businesses online and offline. Regardless of where you stand on the idea of using help from other countries outside of your own, the fact is that there are many skilled programmers, writers, web designers, and hosts of other talented people all over the planet. When I have a task to complete for my business, I don't limit my talent pool to only those that live inside of my own country. I open the job up to all eligible candidates.

CROWDSOURCING DEFINED ON WIKIPEDIA

Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally ...

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