13.1 The Long and Winding Road

You made it. You invested lots of time from your busy schedule to reach the last chapter of this book. You have acquired throughout these pages the process on how to make a better product to delight your customer. Perhaps you even jotted down some notes, and now you can see how your thinking has evolved. The new way of observing your customer through this lens creates a better focused product.

Back in Chapter 1, we explored the map to know what the journey will be and evaluated the possible routes that connect point A to B. We took time to study the trip. That same commitment of understanding the customer within a framework of the Houses of Quality (HOQs) helped us peer deeper into our product ...

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