21A Crash Course on Virality

Social media is here. It's not going away; not a passing fad. Be where your customers are: in social media.

— Lori Ruff

Everyone wants to go viral. Having one video take off into the farthest corners of the internet can make you some serious money—and quickly. That's the number one concern I see in messages to me about social media content: “How long until I go viral and my accounts blow up?”

If we could all crack the code on virality every day, the internet would be a different place. Not every video can go viral. It would saturate the content that deserves to be viral. Too many people blame algorithms and technical aspects, as opposed to looking at the actual value of their content. Videos that are viral‐worthy will go viral. It's the Law of Virality, as I like to call it. Videos that were made in a totally unique, captivating, shocking, and creative process will find their way to the social media users who want to see them. You do not have to worry about doing anything special once you post the video to make this happen. Step back, put the phone down, and see how your audience responds.

That's why going viral is just as much the value of the content as it is your audience. Although you may have tons of ideas for the content you want to create, you must be paying attention to its reception with your audience. Going viral is a research game—the more time you spend studying the videos that go viral in your niche, the more you will come to understand ...

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