The Freemium Business Model
This chapter, “The Freemium Business Model,” introduces the freemium model from a conceptual, academic, and practical standpoint, establishing several fundamental considerations that are used throughout the book. Although the freemium model is a fairly recent development, having been popularized with the widespread adoption of mobile smartphone devices and tablet devices that are constantly connected to the Internet, its roots exist in a business model that was prevalent in the 1980s called feature-limited software development, which was distributed on physical discs.
The chapter begins with an overview of the principles of the freemium model, which offer conditions and requirements for freemium success. These ...
Get Freemium Economics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
