December 2013
Beginner to intermediate
254 pages
8h 45m
English
Content preview from Freemium Economics
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2
Analytics and Freemium Products
This chapter, “Analytics and Freemium Products,” defines the concept of analy-tics introduced in the previous chapter and presents a model for capturing, storing, and visualizing data for the purposes of driving the design of freemium products with insight, not intuition. Freemium products require constant adaptation to user preferences and tastes in order to generate revenue from the small minority of users who are willing to pay for them; as a result, an “analytics stack” (which consists of both technical infrastructure and the elements of the analytics techno- logy stack that depict and report on data) is needed to properly instrument data from the product and deliver it to product teams. In this chapter, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.