Chapter 3

Quantitative Methods for Product Management

This chapter, “Quantitative Methods for Product Management,” presents a framework and toolset for quantitatively evaluating product performance. The success of freemium products is highly dependent on scale, and with increases in scale come increases in data volume. Analyzing and parsing that data requires competence in the statistical and quantitative methods presented in this chapter. The chapter begins with an introduction to descriptive statistics, which is a basic set of standard statistical metrics that depict the character of a data set. The chapter proceeds into an overview of A/B testing, which is the process whereby two alternatives are considered simultaneously to determine which ...

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